Winner Winner Grazing dinner – interview with our head Grazer

FSM Awards


It has been quite a year for the Grazing team. Not only has the business started to disrupt the conventional workplace catering market through its offsite production, onsite service model, but it has also launched a bespoke online ordering system and recruited some of the industry’s most talented individuals to help grow the business.


The development of the business hasn’t gone unnoticed as, last month, the business was recognised by ‘FSM’ – a leading business magazine. Grazing scooped both an ‘Innovation’ award and Robbie Lorraine, the company’s executive chef, picked up the coveted ‘Executive Chef of the Year’ award.


We caught up with our CEO, Sam Hurst, to tell us all about it…


Congratulations on picking up the two most sought-after awards at FSM. How do you feel?

It felt great! If I’m honest, we weren’t expecting to win an award so soon into our journey.

We’ve always said that we will only look at awards when we felt ready to win; I think its safe to say that this has happened a lot sooner than we expected! It was a really fantastic evening and a suitably fitting way to celebrate our achievements this year!


Why was this important for you?

Both awards are fantastic recognition for the work we put in to create our unique model and the efforts we have gone to in order to develop our teams.


We know our clients love what we do but it is always nice to have external recognition from industry peers for the business model and our people.


Robbie’s award was testament to hard work he has put in to developing a chef team which is going from strength to strength.


The judges were made up of a very distinguished panel of experts who know the industry inside out. We are very proud that they have recognised our work as an important and emerging new offer, in a sector which has such a large number of big established players.


What does it mean for the business in real terms?

Awards are always great to help raise the profile of a brand. The additional awareness we have is going to help people understand that we have something new and innovative in the market.


The good and the great of the catering world was at the event so its fantastic for our profile.


Hopefully it will lead to more people discovering how the market for staff dining is evolving and now more accessible to companies of all sizes than ever, to more companies embracing the productivity gains achieved by keep their teams well fuelled and ultimately to more people being able to enjoy our fantastic food.


You have had quite a year, what have been your highlights?
I think the biggest highlight has been settling into our new home. We put a lot of time and thought into getting our kitchens spot on, so we are pleased that we’ve been able to finally get in and settle in.


Another big highlight has been the fun we have had with our food. Robbie and the team are creating so many fantastic menus every day and we are really enjoying sharing these with our clients.
What is next for the business?

We naturally want to keep growing and sharing our food and service with more people.

As a relatively new business in this space, we are only touching a tiny percentage of the market so there is a lot more fun to be had.

We know that next year is going to be a tough year for business so our flexible product, which doesn’t tie people in, means we are hopefully going to get a lot of enquires and traction for our model.

Rents are likely to go up and as space gets more limited we can help more and more companies look after their staff in a more cost-effective and hassle-free way.



Check out for more info

Click click, munch munch

We couldn’t be more excited to be making our flexible office catering solution even more flexible  than Jean Claude Van Damme riding a couple of trucks, than by making it available at the click of a mouse (if you have no idea what we’re talking about – check out this ludicrous stunt!).

No more emailing or calling back and forth  to check prices and availability, place bookings, confirm the number of veggies etc etc…..thanks to our brand spanking new online ordering platform, you can now feed your entire office as often as you like by simply ordering online.

Whether it’s a daily breakfast and lunch for the entire office, a weekly team lunch or a monthly team breakfast, our new Catering on Demand service is the simplest way to delight your colleagues with an awesome meal.

Feeding the entire office couldn’t be simpler – just web on, check out our daily changing menus, pick a date, pick a time, pick a menu, tell us how many people you’re feeding and we’ll do the rest.

Out chefs will lovingly prepare your food in our central London kitchens. Our delivery team will carefully weave through the London traffic to bring your ready to serve meal to your offices.  Our front of house team will set it all up and clear it all away.  Which means all you need to do is sit back and enjoy the food and praise for being a complete rock star by arranging such a cracking feast for your colleagues.

And what’s more, we’re offering 20% OFF all orders placed in September if you use the voucher code “lovegrazing”. What better reason could there be to give it a go this month and become your office rock star!?

Feeding awesome businesses

Here at Grazing, we love food. We don’t just like it a little bit, we freaking love it and the event better is that the one thing we love more than food itself is sharing it with others.

A quick search with the help of Uncle Google reveals a mountain of articles, blogs and posts on all of the science behind why and how food makes people happy – something to do with some chemicals in the brain apparently, but that’s not the important thing here.  Science aside, there’s a load of different reasons why food can make us happy…..we usually share it with people we like, we often have it as part of a celebration AND it tastes good (NOTE – if it doesn’t…we strongly suggest you stop eating it and go find some that does!). Just as important, of course, it also gives us energy and with energy, anything’s possible.

So if we’re happy, satiated and full of enough energy to do anything, there’s a very good chance we’re going to be at the top of our game at work.  Which is why the most awesome businesses in the world are those that make sure their teams are always well fed.

Here at Grazing global HQ in Bermondsey, we’re not only passionate about great food, we’re also passionate about finding ways for great teams to share great food at work.  We truly believe that sharing a great meal at work makes for awesomely productive, collaborative and creative teams and companies.

Most of us have likely had a job or two where we didn’t feel valued, didn’t get to know or really gel with our colleagues and, frankly, didn’t really enjoy ourselves.

Some of us, however, are lucky enough to work for great companies, who show how much they value us by providing an office environment that’s a pleasure to come into every day, where they’ve thought about the things that really matter, like lockers and changing rooms so we can cycle to work, and delicious lunches so we can enjoy a great meal and relax with our colleagues for a while.  And with those bods in white coats having proven that the food makes us happy, it seems a bit of a no brainer as to why great companies provide great food.

So next time you’re changing jobs, or trying to attract talent to join your company, don’t underestimate the emotive power of great food. Be sure to take a long hard look at the office lunch menu first.